Friday, 21 September 2007

Ticket pricing and can you trust the market

There are hundreds of people offering tickets to events, this year Glastonbury effectively stopped ticket touts by tightening up the sale and checking of the tickets, it was reasonably successful however the pictures on the ID ticket could in fact of been anyone!

Wembley and the FA have chosen not to go down this route so there are tickets on sale for most games through individuals, in addition season ticket prices at most football grounds ensure a healthy market, as your poor loyal fan can get most of his / her season ticket money back just by selling one game.

The o2 struggle to control hospitality sales as the same applies , if a company has bought a box and can not fill it for a particular show then who can really stop them selling it, the small print tries to but with Led Zeppelin for example doing a one off show then who could deny a company clawing back 15-20k for just not using the box one night!

All of this forms a ticket market outside of official channels, the problem comes when companies sell tickets they do not have, this pushes the price up and also leads to unhappy buyers, Led Zepplin at the o2 will prove this in November as it does with most finals, unique one-off events etc etc.

Then you have the mis-selling:
Cat 1 tickets / facilities offered then when you get them your face drops as your VIP's are heading for Cat2 and a bar down the road... you complain and they offer you your money back or worst still don't answer the phone.

What is the solution to all of this:
The answer is always buy official and if this is not possible buy from someone you have built trust with, do not google, do not ebay and as a last resort just don't buy, if your job is on the line then tell the boss it can not be done.

Ticket sales outside of official sources will cause you a problem one day but at least you will have your eyes wide open, as well as your wallet...

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